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Why Marketing Feels Overwhelming (Even When You Know What You’re Doing)

Why Marketing Feels Overwhelming (Even When You Know What You’re Doing)

by alishia | Jan 27, 2026 | Uncategorized

Why Marketing Feels Overwhelming (Even When You Know What You’re Doing) If marketing feels heavy right now, not confusing, not complicated, just overwhelming, you’re not alone. In fact, when marketing feels overwhelming, it’s often not because you don’t know enough or...
When the Career You Planned for Ends: Navigating a Season of Uncertainty

When the Career You Planned for Ends: Navigating a Season of Uncertainty

by alishia | Jan 13, 2026 | Uncategorized

When the Career You Planned for Ends, and Something Else Begins There’s a moment no one really prepares you for. It’s the moment when the career you thought you’d have — the one you worked toward, identified with, and quietly built your confidence around — comes to an...
My Honest Marketing Predictions for 2026 and What Small Business Owners Should Focus On

My Honest Marketing Predictions for 2026 and What Small Business Owners Should Focus On

by alishia | Dec 30, 2025 | Uncategorized

My Honest Marketing Predictions for 2026 (And What Small Business Owners Should Focus On) 2025 was a big year for a lot of small business owners.Messy, overwhelming, clarifying, surprising, and honestly, a little exhausting. As we walk into 2026 though, I’m feeling...
Feel Behind in Your Business? Why You’re Not Behind and What to Do Next

Feel Behind in Your Business? Why You’re Not Behind and What to Do Next

by alishia | Dec 16, 2025 | Uncategorized

If You Feel Behind in Your Business Right Now, Read This The other weekend, I forgot my daughter’s dance class. And listen… I am a type A, paper-planner-loving, electronic-calendar-setting kind of girl. Normally, I am on top of things. I live by my routines. I write...
How to Stop Hustling in Business: My 3 Year Journey

How to Stop Hustling in Business: My 3 Year Journey

by alishia | Dec 2, 2025 | Uncategorized

How I’m Learning How to Stop Hustling in Business: Reflections From My 3-Year Journey as a Mompreneur December always makes me a little sentimental. Maybe it is the slower mornings, the Christmas lights, or the way everything seems to exhale a little after...
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Let’s talk about size. Your list, not that. 😉 Eve Let’s talk about size. Your list, not that. 😉 Everyone wants a bigger email list. But I’ve had clients with 2,000 engaged subscribers outperform people with 50,000 who just don’t care. So quality beats size every time. Save this for the next time you’re tempted to chase the number instead of the people. 🎧 Full episode of In the EllaMents in bio. #InTheEllaMents #EmailMarketing #EmailStrategy #SmallBusinessOwner #MarketingTips #SocialEllaments
A client came to me convinced their emails weren’t A client came to me convinced their emails weren’t working. Their email platform showed one set of results, their website showed a much smaller one, and they were ready to blame the emails. Sound familiar? You’re pouring time into email, but you honestly don’t know if it’s working. The numbers feel confusing, and you’re left wondering whether to keep going or change something. Here’s what nobody is talking about: some of those clicks were never people, and some of those opens were machines. Once you know what’s real, the picture gets a lot clearer. 🎧 The full story is in the newest episode of In the EllaMents. Link in bio. #InTheEllaMents #EmailMarketing #EmailStrategy #SmallBusinessOwner #MarketingTips #SocialEllaments
I’ve been carrying around a few things Ludney Jule I’ve been carrying around a few things Ludney Jules said in this episode of In the EllaMents, and I keep thinking about them. Some are about business: how to build relationships, why niching down can make your work easier, and why a no isn’t the end of the conversation. Some are about life: how success can mean energy instead of numbers, and why it’s okay to dream a little big. Swipe through and save the ones you need. Which one hit closest to home? Tell me in the comments. 👇 #ThisOneIsForTheGirls #PodcastPromo #InTheEllaMents #WomenInBusiness #BeautyIndustry #BusinessOwner #BuildingWithIntention #Capacity
It’s okay to be a little delusional about your dre It’s okay to be a little delusional about your dreams. That’s the permission Ludney Jules gave me in this conversation. She tells her daughter they’ll be on a yacht in five years, even though she doesn’t even like boats. Her point is that the dream doesn’t take anything away from anyone, and that the people around you matter. Some will cheer you on. Others will try to crash your dream before it starts. So dream big, and be honest about what you can handle right now. Both can be true. Allowing yourself to dream is free. It costs nothing. 🎧 Listen to the full conversation, link in bio. #ThisOneIsForTheGirls #PodcastPromo #InTheEllaMents #WomenInBusiness #BusinessOwner #DreamBig #BuildingWithIntention #Capacity
Talent alone is not enough. Ludney Jules learned Talent alone is not enough. Ludney Jules learned that at nine years old, watching her mom, a gifted stylist with a great location, close her salon to take a nine-to-five. That lesson followed her through law school, marketing, and real estate, and into building a beauty marketing agency and an app for salons. The path was never a straight line. There were pivots, setbacks, and seasons where she had to choose between the next big move and being there for her daughter. So what did she do with those choices? She built something that fits her life instead of consuming it. In this conversation, we get into what that actually looks like: defining success on your own terms, surrounding yourself with people who lift you up, and why ambition and motherhood were never opposites. We also talk about giving yourself permission to dream big while staying honest about your capacity. If you’ve ever felt like building something meant losing yourself, this one’s for you. Listen to the full conversation. Link in bio. 🎧 #ThisOneIsForTheGirls #PodcastPromo #InTheEllaMents #WomenInBusiness #BeautyIndustry #BusinessOwner #MompreneurLife #BuildingWithIntention
Every time someone asks what I do, I give them the Every time someone asks what I do, I give them the short answer. It’s quick, it’s polite, and it definitely doesn’t cover the 45 minutes I spend staring at ad accounts between drop-off and the next meeting. Swipe for the honest version. And if you’re the kind of business owner who needs someone to do the marketing thinking with you, link in bio. 💬 #FractionalCMO #MarketingLife #SmallBusinessOwner #BusinessOwnerLife #DigitalAds #SocialEllaments #WomenInBusiness #HonestMarketing

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