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Do I Need to Invest in Marketing If Word of Mouth Is Already Working?
Do I Need to Invest in Marketing If Word of Mouth Is Already Working? Do I need to invest in marketing if my business is already doing well through referrals? It is one of the most common questions small business owners ask, and it deserves an honest answer rather...
Building a Business Community: Why Collaboration Beats Going It Alone
Building a Business Community: Why Collaboration Beats Going It Alone Building a business community is one of the parts of entrepreneurship that nobody really talks about, and one of the things that makes the biggest difference once you actually do it. Nobody warns...
Running Ads on a Small Budget: What $10 a Day Actually Gets You
Running Ads on a Small Budget: What $10 a Day Actually Gets You Running ads on a small budget is possible. But it only works if you have honest expectations about what different spending levels can actually accomplish, and if your business is ready to support the...
Managing Business in Summer with Kids
Managing a Business in Summer With Kids: What Actually Works (And What Completely Bombed) Managing a business in summer with kids home is one of those things that sounds completely impossible until you realize you have been doing impossible things all along. School is...
When to Use AI in Marketing
When to Use AI in Marketing (And When to Keep Control Yourself) Knowing when to use AI in marketing is one of the most important decisions a small business owner can make right now. AI is everywhere. Meta is pushing Advantage+ campaigns. Google is replacing Dynamic...