Sales Funnel Strategy: Turning Digital Ads into Paying Customers You’ve launched your digital ads, crossed your fingers, and waited for the sales to roll in… but instead, you’re left staring at metrics that look impressive (hello, reach and clicks) but don’t actually...
How to Create a Funnel That Actually Converts (And Why Your Business Needs One) Imagine this: you’ve poured hours (and maybe more dollars than you’d like to admit) into ads, only to watch clicks turn into… crickets. No emails. No sales. Just silence. If you’ve ever...
What Does Success Really Look Like in Paid Ads? Let’s be honest—when most people start running ads, they picture instant sales, inboxes full of leads, and that magical “cha-ching” notification sound on repeat. But the truth? Success in paid advertising doesn’t always...
Ad Metrics Made Simple: A Beginner’s Guide to CPC, CPA, ROI, and More... Ever opened your Facebook™ or Google™ ad dashboard and thought, “Wait… what do all these numbers even mean?”If acronyms like CPC, CPA, ROI, and CTR make your head spin, you’re not alone. The...
The Top 3 Paid Ads Mistakes Small Business Owners Make (and How to Avoid Them) Running Facebook or Google ads can feel a little like trying to assemble IKEA furniture without the manual, frustrating, overwhelming, and somehow you always end up with extra pieces (aka...
Ad Results Take Time—But Here’s What You Can Do Right Now Ever feel like you're doing everything right, but still wondering where the results are? That’s normal. Ads can sometimes feel like a slow burn. While we wait for those big wins, there are plenty of things you...