What Does Success Really Look Like in Paid Ads? Let’s be honest—when most people start running ads, they picture instant sales, inboxes full of leads, and that magical “cha-ching” notification sound on repeat. But the truth? Success in paid advertising doesn’t always...
Ad Metrics Made Simple: A Beginner’s Guide to CPC, CPA, ROI, and More... Ever opened your Facebook™ or Google™ ad dashboard and thought, “Wait… what do all these numbers even mean?”If acronyms like CPC, CPA, ROI, and CTR make your head spin, you’re not alone. The...
How to Know if Your Ads Are Working (And What to Do if They Aren’t) You finally hit “Publish” on your Facebook or Google ad… Yay!And then comes the part no one warns you about: the waiting… Maybe you’re refreshing your screen. Obsessively checking your ad stats....
The Top 3 Paid Ads Mistakes Small Business Owners Make (and How to Avoid Them) Running Facebook or Google ads can feel a little like trying to assemble IKEA furniture without the manual, frustrating, overwhelming, and somehow you always end up with extra pieces (aka...
Ad Results Take Time—But Here’s What You Can Do Right Now Ever feel like you're doing everything right, but still wondering where the results are? That’s normal. Ads can sometimes feel like a slow burn. While we wait for those big wins, there are plenty of things you...
How Long Does It Really Take to See Results from Facebook™ and Google™ Ads? You know that feeling when you finally hit ‘publish’ on your Facebook™ or Google™ ad campaign... and then sit there anxiously refreshing your screen between meetings, laundry loads, and mental...