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The Biggest Mistake in Facebook Ads and How to Fix It

The Biggest Mistake in Facebook Ads and How to Fix It

by alishia | Jul 10, 2024 | Uncategorized

The Biggest Mistake in Facebook Ads and How to Fix It Are you running ads on Facebook but not seeing the results you want? You’re not alone. One of the biggest mistakes I see people make is not setting the right campaign objective for their advertising goals. This...

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Is it just me??? 👀 Also, these are very mild exam Is it just me??? 👀 Also, these are very mild examples of what I’m talking about. But WHY am I seeing them everywhere!?! I was doom scrolling last night and it was non-stop! Friends, AI cannot replace YOU! And if you let it you’re going to start sounding and looking like everyone else. So tell me, is it just me? Or are you seeing this trend everywhere to? #digitalmarketing #aimarketing #uniquesellingpoints
Google literally said they've grown a decade of te Google literally said they've grown a decade of technology in just the last year. It's... a lot. But I hope to make it simple for you... Here's what actually matters for your business right now. If you're running ads or creating content, SEO is getting even more important. You need to be AI-ready, which means using natural language on your website and actually answering the questions people are asking. If you're thinking about podcasts, YouTube is where the audience is moving. And if you're trying to track what's actually working across your marketing, the tools are getting better. Which is great! But if your marketing already feels super complicated, adding all these new changes on top of that isn't the news you wanted to hear. That's when you might want a partner, someone keeping eyes on what's actually worth your time, attention, and dollars. That's literally what I do. If you want to talk about what these changes mean for your business or have questions, DM me. #googlemarketinglive #seo #digitalmarketing #aimarketing #smallbusinessmarketing
I'm going to say it: they give me the "ick". You I'm going to say it: they give me the "ick". You know the ones I'm talking about. Not only do they look fake with the busyness and aggressive fonts. But the real thing that gets me? They remind me of those super spammy websites you used to see back in the day. And my honest opinion is that it's not a good look for your brand. Here's the thing about AI: it absolutely makes all of our lives easier. Buuuut... Just because you CAN use it doesn't mean you SHOULD. AI is great for brainstorming. For getting ideas unstuck. For making your real and honest copy better. But handing your entire brand over to ChatGPT? That's where it falls apart, where it all starts to look and sound the same. Your people follow you because of YOU. Your voice. Your perspective. The way you actually talk. AI can't replicate that. And when you try to let it, it shows. This is exactly what I talked about in the latest podcast episode of In the EllaMents, knowing when to use AI and when to keep control. Your brand deserves better than a bot's version of you. Listen to the episode. Link in bio. 🎧 #aimarketing #brandvoice #socialmediamarketing
When I say "your offer isn't clear," I'm honestly When I say "your offer isn't clear," I'm honestly not criticizing your business. I'm telling you that if I can't understand what you're selling and who it's for in 5 seconds flat! Your audience won't either. Unfortunately, attention is short, and cold traffic has no patience or loyalty to you. If your messaging is confusing, they scroll on. A clear offer = clear results. Every time. #adsmanagement #offermessaging #facebookads
The horror 😱 These are the things that keep me up The horror 😱 These are the things that keep me up at night as an ads manager. (Okay, not really, I’m being dramatic. But they do make me want to send a very detailed explanation about how Meta and Google ads actually work.) Tell me which one hit home. I’ll walk you through what to do instead. No judgement. Ever.🤍 #adsmanager #facebookads #marketinghumor
Not sure if you noticed but.... AI is everywhere. Not sure if you noticed but.... AI is everywhere. 👀 Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is writing everyone's captions. And around every corner we're all being told the same thing: hand it over. Trust the automation. But nobody's asking "Should we?" These platforms have goals. Your business has goals. And those two things aren't always the same. In this week's episode, I'm breaking down the three questions I ask before I let AI touch anything in my marketing. And why most business owners aren't ready for the automation they're being sold. Listen to In the EllaMents wherever you get your podcasts. The link is in my bio. 🤍 #aimarketing #marketingstrategy #newpodcastepisode #inthellaments

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