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Organic and Paid Marketing Strategy: It’s Not Either/Or

Organic and Paid Marketing Strategy: It’s Not Either/Or

by alishia | Apr 21, 2026 | Uncategorized

Organic and Paid Marketing Strategy: It’s Not Either/Or One of the most common questions I get as a digital ads strategist is some version of this: Do I really need to run ads, or can I just grow organically? And here’s the thing — that’s actually...

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Motherhood is messy and beautiful and exhausting a Motherhood is messy and beautiful and exhausting and the most important work you'll ever do. Some days you get it right. Some days you don't. But you show up. Every single day. Happy Mother's Day to the moms doing their best. You're enough.🤍 #happymothersday #mothersday #momlife #womeninbusiness #mompreneurlife
And I see you showing up for your business on top And I see you showing up for your business on top of all of that… This week’s In the EllaMents podcast episode is for you. 🤍 A real and honest conversation between two work from home moms about building a business while also raising kiddos. The link to the show is in the first comment and bio. Give it a listen I promise you’ll walk away feeling like you can take on the world. ✨ Happy Mother’s Day Weekend Mamas! #mothersday #momlife #workingmom
I sat down with Alysha Sanford of Alysha Sanford P I sat down with Alysha Sanford of Alysha Sanford Photo & Marketing this week for one of my favorite conversations I've had on the In The EllaMents podcast! We basically have the same name, we both live in Oregon, and we both work in marketing. But our days? They look completely different. She's building her business with a toddler at home. I'm navigating the tween and teen years. And we wanted to pull back the curtain on what it actually looks like to fit business into our lives in these very different seasons. The real messy version. With toddler meltdowns, school pickups, and absolutely zero time to meal plan. We talked about our actual schedules. The tools we use to stay sane. What productivity advice is complete BS! And how we're both making it work without sacrificing time with our families. This conversation is practical, honest, and full of systems you can steal. If you're a mom building a business and wondering how other people are actually doing this, this episode is my early Mother's Day gift to you. 🤍 Listen at the link in bio! #mompreneur #workingmomlife #newpodcastepisode
Pretty images are great. But if your ads aren't co Pretty images are great. But if your ads aren't converting, I doubt the image is the problem. Here's what I see when I audit ad campaigns: The creative is fine. The targeting is fine. The problem? What you're asking people to do. You're running cold traffic to a high-ticket offer. That's the mistake. Someone just discovered you exist. They don't know you. They don't trust you yet. And you're asking them to spend $3,000. It's too much too soon. Cold traffic needs a low-risk entry point. Something that gets them into your world without the risk. A lead magnet. A low-cost offer. Something that makes saying yes easy. Then you nurture. Build trust. Prove you're the right fit. That's when they buy the big thing. If your ads aren't converting, stop tweaking the images. Look at what you're asking people to do—and whether it makes sense for someone who just found you. Want more insights like this? Join my newsletter. Link in bio. #facebookads #adstrategy #conversionrate
Your ad dashboard is full of numbers. But most bus Your ad dashboard is full of numbers. But most business owners are watching the wrong ones... They're celebrating reach when reach doesn't convert. They're panicking over impressions when impressions don't pay the bills. Here's what I actually look at when I'm managing a client's account: Cost per result. CTR. Frequency. That's it. These are the numbers that tell me if an ad is working or if something needs to change. If you're staring at your dashboard and have no idea what it's telling you, start here. What metric confuses you the most? Comment below and I'll help you understand. 👇 #facebookads #adsmetrics #digitalmarketing
You’ve been showing up. Posting consistently. Cre You’ve been showing up. Posting consistently. Creating valuable content. Doing everything you’re “supposed” to do. And your growth feels painfully slow. Here’s what I need you to know: you’re not doing it wrong. The game just changed. The strategies that worked 10 years ago, post consistently and watch your audience grow, unfortunately don’t work the same way anymore. Organic reach has tanked. Competition is 10x heavier. The algorithm prioritizes paid content. So what do you do now? That’s what I’m breaking down in this week’s podcast episode. What organic marketing actually does. What paid marketing does. And how to know which one your business needs right now. If you’ve been stuck in slow organic growth and wondering why nothing’s moving this episode will give you clarity you’ve been looking for. Podcast link in my bio. #organicmarketing #socialmediamarketing #marketingtips

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