by alishia | May 19, 2026 | Uncategorized
When to Use AI in Marketing (And When to Keep Control Yourself) Knowing when to use AI in marketing is one of the most important decisions a small business owner can make right now. AI is everywhere. Meta is pushing Advantage+ campaigns. Google is replacing Dynamic...
by alishia | Apr 21, 2026 | Uncategorized
Organic and Paid Marketing Strategy: It’s Not Either/Or One of the most common questions I get as a digital ads strategist is some version of this: Do I really need to run ads, or can I just grow organically? And here’s the thing — that’s actually...
by alishia | Jul 15, 2025 | Uncategorized
How to Know if Your Ads Are Working (And What to Do if They Aren’t) You finally hit “Publish” on your Facebook or Google ad… Yay!And then comes the part no one warns you about: the waiting… Maybe you’re refreshing your screen. Obsessively checking your ad stats....
