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Ad Metrics Made Simple: A Beginner’s Guide to CPC, CPA, ROI, and More

Ad Metrics Made Simple: A Beginner’s Guide to CPC, CPA, ROI, and More

by alishia | Aug 6, 2025 | Uncategorized

Ad Metrics Made Simple: A Beginner’s Guide to CPC, CPA, ROI, and More… Ever opened your Facebook™ or Google™ ad dashboard and thought, “Wait… what do all these numbers even mean?”If acronyms like CPC, CPA, ROI, and CTR make your head spin, you’re not alone.  The...

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This time of year always makes me pause. Between This time of year always makes me pause. Between client projects, family life, and the chaos of the holidays creeping in, it’s easy to forget to slow down. But when I do, I’m reminded how much there is to be grateful for. Grateful for clients who trust me to help grow their dreams. Grateful for work that lets me be both mom and business owner. Grateful for messy mornings, half-drunk coffee, and quiet moments that bring it all back into focus. ☕ Gratitude doesn’t have to be grand — sometimes it’s just noticing the good in the middle of it all. 🤍 What are you grateful for this season? #gratefulheart #mompreneurlife #smallbusinessjourney #marketingmindset #socialellamentsmarketing #workfromhomemom #authenticmarketing #creativeentrepreneur #thankfulseason #gratitudeeveryday
Some days being a mom feels like carrying the whol Some days being a mom feels like carrying the whole world in your hands… and still trying to build your business on top of it. But here’s what I want you (and the mama you’ll send this to) to remember: You’re doing better than you think. Your effort counts more than the outcome. Your presence matters more than perfection. This season is full, yes — but you’re stronger, softer, wiser, and far more capable than you give yourself credit for. ✨ Send this to a mama you love today. 🤍 If you needed this reminder too… you’re not alone. #momlifeunfiltered #workfromhomemom #mompreneurcommunity #motherhoodmindset #encouragingmoms #socialellamentsmarketing
Ever feel like your captions sound like everyone e Ever feel like your captions sound like everyone else’s? You’re not alone — and it’s not because you’re “bad at writing.” It’s because somewhere along the way, the noise got louder than your own voice. If your marketing has started to feel disconnected or overcomplicated, my latest blog post breaks down how to find your brand voice again — and why that clarity changes everything. ✨ Learn how to stop overthinking and start showing up with confidence → comment 'Blog' and I'll send it your way. #marketingmindset #authenticmarketing #brandvoice #socialellamentsmarketing #marketingclarity #smallbusinessgrowth #marketingforwomen #clarityoverchaos #contentstrategy #digitalmarketingtips
People don’t connect with a color palette or a per People don’t connect with a color palette or a perfectly polished logo. They connect with you. Your face. Your words. Your story. That’s what builds trust. Because people remember how you made them feel long before they remember what you sold. The more human your marketing feels, the more your audience will remember you — not because your brand was perfect, but because it was personal. So next time you’re planning a post, skip the stock photo and show up yourself. You don’t need a new logo to stand out. You just need to sound (and look) like you. Comment with a 🤍 if you've seen the benefits of showing up as yourself. #marketingmindset #authenticmarketing #brandvoice #socialellamentsmarketing #smallbusinessgrowth #digitalmarketingtips #marketingforwomen #clarityoverchaos #personalbranding #marketingstrategy
The real flex isn’t a polished brand — it’s a bran The real flex isn’t a polished brand — it’s a brand that sounds like you. The one that doesn’t need a perfect plan to show up. The one that shares the messy middle and the big wins. The one that feels like a conversation, not a performance. Because people don’t connect to perfection — they connect to honesty. I used to overthink every caption, every word, every post. (Still do sometimes — it’s who I am 😅) But here’s what I’ve learned: the moment you stop performing and start connecting, everything changes. Write the way you talk. Show up as a human first, business owner second. That’s the clarity I didn’t know I needed — and maybe the clarity you needed in your feed today. ✨ Here’s your reminder: your voice is your strategy. You don’t need to sound like everyone else to grow — you just need to sound like you. Tag a friend who needs to hear this today. #marketingmindset #brandvoice #authenticmarketing #smallbusinessgrowth #digitalmarketingtips #clarityoverchaos #socialellamentsmarketing #marketingforwomen #smallbusinessowner #creativeentrepreneur
You don’t need to post more. You need to post with You don’t need to post more. You need to post with purpose. Every time you hit “share,” it should do one of three things: 💡 Build trust 💬 Start a conversation 💰 Move someone closer to buying If it doesn’t do at least one of those, it’s just noise. Here’s the trick: slow down before you speed up. Think about who’s reading. What’s happening in their day? What problem are they silently Googling right now? Speak to that—not the algorithm. Because the best performing content doesn’t shout louder. It connects deeper. So before you post, ask yourself: “What’s the point of this?” Then build from there. #socialmediatips #contentstrategy #digitaladvertising #marketingtips #smallbusinesslife #socialellamentsmarketing

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