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The Ethics of Marketing Influence: Persuasion Is Not the Same as Manipulation

The Ethics of Marketing Influence: Persuasion Is Not the Same as Manipulation

by alishia | Sep 22, 2026 | Uncategorized

The Ethics of Marketing Influence: Persuasion Is Not the Same as Manipulation The ethics of marketing influence is something a lot of business owners with integrity quietly wrestle with. If a tactic feels a little too effective, a little too calculated, does that make...

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Talent alone is not enough. Ludney Jules learned Talent alone is not enough. Ludney Jules learned that at nine years old, watching her mom, a gifted stylist with a great location, close her salon to take a nine-to-five. That lesson followed her through law school, marketing, and real estate, and into building a beauty marketing agency and an app for salons. The path was never a straight line. There were pivots, setbacks, and seasons where she had to choose between the next big move and being there for her daughter. So what did she do with those choices? She built something that fits her life instead of consuming it. In this conversation, we get into what that actually looks like: defining success on your own terms, surrounding yourself with people who lift you up, and why ambition and motherhood were never opposites. We also talk about giving yourself permission to dream big while staying honest about your capacity. If you’ve ever felt like building something meant losing yourself, this one’s for you. Listen to the full conversation. Link in bio. 🎧 #ThisOneIsForTheGirls #PodcastPromo #InTheEllaMents #WomenInBusiness #BeautyIndustry #BusinessOwner #MompreneurLife #BuildingWithIntention
Every time someone asks what I do, I give them the Every time someone asks what I do, I give them the short answer. It’s quick, it’s polite, and it definitely doesn’t cover the 45 minutes I spend staring at ad accounts between drop-off and the next meeting. Swipe for the honest version. And if you’re the kind of business owner who needs someone to do the marketing thinking with you, link in bio. 💬 #FractionalCMO #MarketingLife #SmallBusinessOwner #BusinessOwnerLife #DigitalAds #SocialEllaments #WomenInBusiness #HonestMarketing
I'm not saying a clean counter will solve all your I'm not saying a clean counter will solve all your problems, but maybe we should check? Last week’s episode of In the EllaMents is about making space in your home and your life, one closet at a time. 🎧 Link in bio. #PodcastPromo #IntentionalLiving #CleanHome #HomeReset #OneClosetAtATime #OrganizationTips #Capacity #InTheEllaMents
I opened my pantry and for the 10000th time that u I opened my pantry and for the 10000th time that unicorn lunchbox fell AT ME. A lunchbox my daughter hasn’t used in years. In that moment I realized our home was no longer fitting the family we are today, and something had to change. So I decided it was time to get rid of things. What I learned through the process was more than just donating old stuff and reorganizing our space. Listen to the latest episode of In the EllaMents to learn how one closet at a time can create space in your life. Link in bio. 🎧 #intentionalliving #organization #mompreneur
I had a whole section of my closet dedicated to fa I had a whole section of my closet dedicated to fancy heels I bought six years ago for events I don't go to anymore. Corporate blazers. Jeans in three different sizes. A whole pantry organized for a family that doesn't exist anymore. Not because I'm sentimental (okay, maybe a little), but because I genuinely didn't realize I was living in a space designed for who I used to be, not who I am now. Here's what I learned: your home is silently telling a story about your old life every single day. And that story is exhausting. So I started with one closet. Just one. Asking the Marie Kondo question: does this spark joy? And that's not fluff. It gives permission to let go of old versions of yourself without guilt. Those blazers? They represented a corporate version of Alishia I'm not anymore. Those heels? They were for a woman who had a different life rhythm. But what really helped was the 10-15 minute daily resets. Morning and evening. Not a weekend purge (because who has the time), but micro-moments of aligning my space with my actual life right now. One closet at a time. One drawer at a time. That's how you create space, both physical and mental, without burning out in the process. The full story (and why this matters more than just organization) is in the episode. 🎧 Link to listen in bio. #PodcastPromo #IntentionalLiving #Capacity #OrganizationTips #MarieKondo #OneClosetAtATime #LetGoOfTheOldVersion #SustainableChange
What if that 'ick' you're feeling is actually a si What if that 'ick' you're feeling is actually a sign you have integrity? Last week's episode of In the EllaMents breaks down how to tell the difference between manipulation and ethical persuasion in your marketing. Listen at the link in bio. 🎧 #ethicalmarketing #persuasion #marketingpsychology #integrity

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