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Why Facebook™ Ads Are Still the Best Advertising Platform for 2025 (And How to Leverage Them)

Why Facebook™ Ads Are Still the Best Advertising Platform for 2025 (And How to Leverage Them)

by alishia | Jan 10, 2024 | Uncategorized

Why Facebook™ Ads Are Still the Best Bet for Businesses in 2025 And How to Leverage Them Let’s face it—there’s a lot of chatter about the “next big thing” in advertising. But here’s an unpopular opinion: Facebook™ (aka Meta™) is STILL the best advertising...

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If your marketing strategy changes every time the If your marketing strategy changes every time the algorithm sneezes, it’s time for a reset.

Let’s be honest, Instagram™’s moods could rival a toddler’s. One day it’s praising Reels, the next it’s hiding your content like it’s on a secret mission. You post, you wait, you refresh… and somehow, your reach drops anyway. 🤷🏼‍♀️

Here’s the thing: chasing the algorithm will always leave you behind.
What actually works is strategy. I'm talking real, intentional strategy.

Start by getting clear on your goal. What do you want someone to do after they see your post? Follow you? Visit your site? Book a call? That answer should shape every caption, every ad, every piece of content you create.

Then, talk to one person. Not the crowd, not “everyone.” Just the one potential client who’s scrolling right now, wondering if you understand what they need. Speak to them like you would a friend, not a follower.

And if you really want to stop guessing what works, use ads with intention. A strong ad strategy doesn’t care what mood Instagram’s in today. It just keeps working. It puts your message in front of the right people, the ones ready to take action.

You don’t need hacks. You need clarity, consistency, and a plan that keeps your business growing, even on Instagram™’s bad days.

✨ Want help creating that plan?
Grab my Free Meta™ Ads Strategy Guide and learn how to stop chasing trends and start marketing with intention. Comment 'Guide' below and I'll send you the link to download.

#socialmediatips #marketingmindset #digitaladvertising #smallbusinesslife #onlineads
The woman I am today finally walked into the room The woman I am today finally walked into the room the old me was too scared to step into.

Last night, I stood in front of a room full of women in business, sharing what I’ve learned, answering questions, and realizing just how far I’ve come.

If you’ve ever doubted yourself, talked yourself out of an opportunity, or wondered if you’re really “qualified enough” to do the thing, I’ve been there.

For a long time, I let fear talk louder than my own experience. But growth doesn’t happen in the comfort zone. It happens in the moments that make your hands shake and your voice tremble a little.

Standing in that room reminded me why I love what I do—helping other women feel confident in spaces that once intimidated them.

If running Google Ads has ever felt confusing or out of reach, it doesn’t have to be. Comment GROWTH below and I’ll send you my Free Google Ads Strarter Guide straight to your DMs so you can start building a plan that actually works.

Huge thanks to @caravan.content for capturing this moment so beautifully.

#googleads #womeninbusiness #digitalmarketing #smallbusinesssupport #marketingstrategy #socialellamentsmarketing
If you’re waiting until December to think about If you’re waiting until December to think about holiday ads, you’re already behind.

The truth is, the best-performing campaigns don’t start in December. They just shine then. The testing, tweaking, and learning? That happens now.

Small businesses have such an advantage this time of year. You can pivot faster than the big brands, test ideas in real time, and adjust your message without a boardroom meeting. That flexibility is your secret weapon.

Start small. Run a few test campaigns now to see what’s working. Pay attention to which messages get people to click or buy. That’s your cue to double down. And while everyone else is scrambling to launch “last-minute deals,” you’ll already know what works and why.

That’s how you walk into December confident, calm, and ready to scale, not panicking over performance.

#holidaymarketing #facebookads #instagramads #smallbusinessholiday #marketingtips #digitaladvertising #socialellamentsmarketing
You know that little blue “Boost Post” button? You know that little blue “Boost Post” button?
It feels like a shortcut, a quick win when you’re trying to get your business seen. You hit it, spend a few dollars, and think, “Finally, I’m doing something for my marketing.”

But then reality hits. You get likes, a few comments, maybe even some new followers… but crickets when it comes to sales.

Here’s the truth: Boosting posts is not the same as running ads.

Boosting only pushes your post out to more people. It doesn’t build a strategy that keeps working for you. You can’t choose who sees it, why it matters to them, or what they should do next. And without those things, you’re just paying for visibility, not results.

If you actually want to put your ad dollars to work, here’s where to start instead:
1️⃣ Get specific. What do you want someone to do after seeing your content? Click, sign up, buy, or book?
2️⃣ Take control. Use Ads Manager so you can decide who sees your message and where. You can even tailor your message to meet your customer at their stage in the buying journey.
3️⃣ Measure impact, not likes. Look at clicks, leads, and conversions. This is where the growth happens.

When you run ads with intention, everything changes. You stop guessing. You stop wasting money. And you start reaching the people who actually want what you offer.

That’s exactly what I’m breaking down in my latest blog.
Comment BOOST below and I’ll send you the link so you can start creating ads that finally make a difference.

#socialellamentsmarketing #adstrategy #digitalmarketingblog #facebookads #instagramads
We’ve been conditioned to chase numbers, likes, We’ve been conditioned to chase numbers, likes, views, followers, when in reality, it’s the connection that matters.

Marketing isn’t all about going viral on social media. It’s about building relationships with the people already showing up.

When you combine that genuine connection with smart strategy, that’s where real growth happens. 

✨Keep showing up for them. The results will follow. 

#smallbusinessmarketing #socialmediatips #marketingmindset #digitaladvertising #entreprenuerlife
Remember when “Buy Now!” tactics actually work Remember when “Buy Now!” tactics actually worked? Yeah… not so much anymore. 

In today’s digital world, people don’t just want a quick offer—they want trust. And earning that trust doesn’t happen with pushy ads or one-and-done sales pages. 

That’s where a funnel comes in. A funnel takes your dream clients on a journey that feels natural. Step by step, they get to know you, start to trust you, and—without even realizing it—become ready to buy. No pressure, no gimmicks, just clarity. 

✨ Ads bring the attention. 
 ✨ Funnels build the trust. 
 ✨ Together, they create sales that actually last. 

If you’re ready to move past the “buy now” burnout and build a funnel that works with your ads (not against them), let’s map out your strategy together. 

Ready to move past the “buy now” burnout? Comment ADS and I’ll send you my free guide where I break it all down! 

#marketingfunnel #salesfunnelstrategy #digitalads #smallbusinessmarketing #businessgrowth

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