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Business Pivot and Rebranding Strategy: What One Videographer’s Story Can Teach Us About Knowing When to Change

Business Pivot and Rebranding Strategy: What One Videographer’s Story Can Teach Us About Knowing When to Change

by alishia | Apr 7, 2026 | Uncategorized

Business Pivot and Rebranding Strategy: What One Videographer’s Story Can Teach Us About Knowing When to Change Sometimes, a business pivot and rebranding strategy starts with a single moment of clarity. For Sierra Miller, founder of Caravan Content, that moment...

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The horror 😱 These are the things that keep me up The horror 😱 These are the things that keep me up at night as an ads manager. (Okay, not really, I’m being dramatic. But they do make me want to send a very detailed explanation about how Meta and Google ads actually work.) Tell me which one hit home. I’ll walk you through what to do instead. No judgement. Ever.🤍 #adsmanager #facebookads #marketinghumor
Not sure if you noticed but.... AI is everywhere. Not sure if you noticed but.... AI is everywhere. 👀 Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is writing everyone's captions. And around every corner we're all being told the same thing: hand it over. Trust the automation. But nobody's asking "Should we?" These platforms have goals. Your business has goals. And those two things aren't always the same. In this week's episode, I'm breaking down the three questions I ask before I let AI touch anything in my marketing. And why most business owners aren't ready for the automation they're being sold. Listen to In the EllaMents wherever you get your podcasts. The link is in my bio. 🤍 #aimarketing #marketingstrategy #newpodcastepisode #inthellaments
And to top it all off, my son forgot his band inst And to top it all off, my son forgot his band instrument at home today… guess I’ll just run and grab that too 🤦🏼‍♀️ Building a business and being a mom is an adventure. One where work happens between drop-offs and forgotten instruments. This is exactly what @heyalyshasanford and I talked about in last week’s podcast episode of In the EllaMents, real schedules, real systems, real talk about making it work. If you’re barely keeping it together this month, you’re not alone. Pop in an earbud and give this episode a listen while you get allll the things done! 💪🏻 Link in bio to listen. 🎧 #momlife #maysurvival #workingmomlife
The truth is, I get really invested.... maybe too The truth is, I get really invested.... maybe too invested, honestly. But that's just how I'm built. I don't take on clients I'm not genuinely excited about. I don't work with people whose businesses I don't care about. And I can't show up halfway. So when we work together, you get all of me. The research. The honesty. The obsession with your marketing efforts. That's also why I only work with 4-5 one-on-one clients at a time. Because this level of investment doesn't scale to 15 clients. It just doesn't. If that sounds like the kind of partnership you've been looking for, let's talk. Send me a DM to start the conversation. #adsmanagement #workwithme #marketingpartner
Motherhood is messy and beautiful and exhausting a Motherhood is messy and beautiful and exhausting and the most important work you'll ever do. Some days you get it right. Some days you don't. But you show up. Every single day. Happy Mother's Day to the moms doing their best. You're enough.🤍 #happymothersday #mothersday #momlife #womeninbusiness #mompreneurlife
And I see you showing up for your business on top And I see you showing up for your business on top of all of that… This week’s In the EllaMents podcast episode is for you. 🤍 A real and honest conversation between two work from home moms about building a business while also raising kiddos. The link to the show is in the first comment and bio. Give it a listen I promise you’ll walk away feeling like you can take on the world. ✨ Happy Mother’s Day Weekend Mamas! #mothersday #momlife #workingmom

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