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The Biggest Mistake in Facebook Ads and How to Fix It

The Biggest Mistake in Facebook Ads and How to Fix It

by alishia | Jul 10, 2024 | Uncategorized

The Biggest Mistake in Facebook Ads and How to Fix It Are you running ads on Facebook but not seeing the results you want? You’re not alone. One of the biggest mistakes I see people make is not setting the right campaign objective for their advertising goals. This...

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Hard truth: Most businesses don’t have an ad pro Hard truth: Most businesses don’t have an ad problem. What they really have is an unclear funnel. If you’re getting clicks and views but not seeing sales, the issue usually isn’t your product—it’s the path you’re giving people to follow. I’ve reviewed dozens of ad accounts, and these are the top 3 funnel mistakes I see: 1️⃣ Sending ad clicks to a busy homepage (too many distractions) 2️⃣ Overcomplicating the journey with too many steps 3️⃣ Forgetting the most important piece—following up with emails (aka leaving your most ready-to-buy customers hanging) The fix? Keep it simple and clear. Hold their hand. Make the next step obvious. Spell it out. And always, always nurture. 💌 Try it and see what changes. And don’t forget to save this post so you can come back to it later! #marketingfunnel #conversionfunnel #digitalads #salesfunnelstrategy #smallbusinessgrowth
If you’ve been running ads, creating content, or If you’ve been running ads, creating content, or doing all the things but still not seeing the results you want, you might be overlooking one thing: your funnel. A funnel is simply the journey your customer takes: “Who are you?” → “I trust you” → “Take my money.” Without a funnel, people drop off before they ever buy. With one, your ads stop being expensive experiments and start working—because you’re giving people the right information at the right stage of their buying journey. The step most small business owners miss? Continuing the conversation. When you stop too soon, customers forget about you. A funnel keeps them engaged until they’re ready to say yes. ✨ Ads bring the attention. ✨ Funnels build the trust. ✨ Together, they create sales. Want help setting one up? Comment AD and I’ll send you my free ads guide. #marketingfunnel #conversionfunnel #digitalads #salesfunnelstrategy #smallbusinessmarketing
Friend, it’s not your product. It’s not you. I Friend, it’s not your product. It’s not you. It’s your funnel—or maybe the lack of one. A funnel is just the journey you take people on: from “Who are you?” → “I trust you” → “Take my money.” Simple, right? And when you get it right, your ads stop being expensive experiments and start bringing in real results. 💡 Stick with me this month—I’ll be sharing funnel strategies and small tweaks that make a big difference for busy business owners like us. #marketingfunnel #conversionfunnel #salesfunnelstrategy #digitalads #smallbusinessgrowth
You didn’t start your business to spend hours bu You didn’t start your business to spend hours buried in Ads Manager. 👩🏼‍💻 But knowing just a few key metrics? That’s how you stay in the driver’s seat. No need to be a data expert, just keep an eye on the numbers that actually matter for your goals: ✨ CPC (Are they clicking?) ✨ CPA (Are those clicks converting?) ✨ ROI (Is it worth it?) Simple, doable, and totally game-changing. 💛 Want a shortcut? My Free Meta Ads Tracker lays it all out so you can finally read your results with confidence. Drop TRACK below and I’ll send it your way. #adsuccess #admetricsmadeeasy #socialellamentsmarketing #digitaladstips #smallbusinessmarketing
And I thought summer was busy… I keep saying, “when the kids go back to school I’ll have more time,” but I’m quickly realizing I’m probably lying to myself. Send help 🚩 Just kidding… unless you’re bringing coffee. 😉 👉 Send this to your mom friends who totally get it. #wahmlife #mompreneur #busymomlife #schoolseason
It’s been a minute since I’ve popped on here t It’s been a minute since I’ve popped on here to say hi, so let’s do a little reintroduction (because what better day than PSL season kickoff?! 🍂☕️). Hey friend! 👋 I’m Alishia, the heart behind Social EllaMents Marketing. I fell in love with marketing back in my corporate days, but after years of pouring my energy into just one business, I knew I was meant to help more. In 2022, I took a deep breath, left agency life behind, and went all in on building this business—and I haven’t looked back since. Now, I get to spend my days doing what I love: creating smart, creative, data-driven ad strategies for small business owners like you. To me, this isn’t just a job, it’s a way to be part of your story, your growth, and your wins. And I couldn’t imagine doing anything else. 💛 When I’m not behind the laptop, you’ll find me chasing kids, wrangling chickens, or celebrating the real holidays (like the first day of Pumpkin Spice Latte season 🎃☕️). I’d love to get to know YOU too—drop a 👋 below and tell me where you’re from! #socialmediamarketingtips #businessgrowthtips #smallbusinessownerlife #socialellamentsmarketing #pslseason

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