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Do I Need to Invest in Marketing If Word of Mouth Is Already Working?

Do I Need to Invest in Marketing If Word of Mouth Is Already Working?

by alishia | Jul 14, 2026 | Uncategorized

Do I Need to Invest in Marketing If Word of Mouth Is Already Working? Do I need to invest in marketing if my business is already doing well through referrals? It is one of the most common questions small business owners ask, and it deserves an honest answer rather...
Organic and Paid Marketing Strategy: It’s Not Either/Or

Organic and Paid Marketing Strategy: It’s Not Either/Or

by alishia | Apr 21, 2026 | Uncategorized

Organic and Paid Marketing Strategy: It’s Not Either/Or One of the most common questions I get as a digital ads strategist is some version of this: Do I really need to run ads, or can I just grow organically? And here’s the thing — that’s actually...

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  • Do I Need to Invest in Marketing If Word of Mouth Is Already Working?

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Save this for later. A friendly reminder to start Save this for later. A friendly reminder to start before you're ready, even if it's scary. Hear more from this week's episode of In the EllaMents. Link in bio. 🎧 #pace #sustainability #buildingintention #youareenough
Not knowing isn’t a reason to wait. It’s just part Not knowing isn’t a reason to wait. It’s just part of the journey. Listen to this week’s episode of In the EllaMents to hear what happened when I started anyway. Link in bio. 🎧 #startbeforeyoureready #entreprenuermindset #juststart
20 episodes in, and here's what I've learned: You 20 episodes in, and here's what I've learned: You don't have to be ready to start something. I wasn't "ready" when I started this podcast. I wasn't sure what I was doing. I didn't have it all figured out. Heck! I'm still learning... but I just started. And that one decision changed a lot for me. In this week's episode of In the EllaMents, I'm reflecting on what 20 episodes taught me about starting something before you're ready, building in public, and trusting yourself even when you have no idea what you're doing. If you've been waiting to feel ready before you start whatever it may be, this episode is for you. You don't have to wait. Listen. You might need the permission to just start. Link in bio. 🎧 #startbeforeyourready #entrepreneur #podcastforwomen #buildingintention #trusttheprocess
Consider this your official invite to this crazy t Consider this your official invite to this crazy train of building a business, raising humans, and trying to do it all without losing your mind in the process. Here you'll get the strategy, the honesty, and the real talk about what this actually looks like. And you'll know you're not alone in any of it. If that sounds like you, stick around. You're my kind of person. 🤍 #adsmanagement #workingmom #entrepreneurlife #reallife #buildingintention
Read that again. And then listen to last week's e Read that again. And then listen to last week's episode of In the EllaMents. Link in bio. 🎧 #burnout #capacity #boundaries #reallife #youareenough
You can't do it all. Not at the same intensity. N You can't do it all. Not at the same intensity. Not all at the same time. Not every season of your life. And honestly? That's not a failure. That's just reality. But we've been conditioned to believe that if we just work hard enough, have the right systems, and manage our time better, we can hold it all together without burning out. And then when we can't, we think we're not trying hard enough. Here's what I learned this summer: the problem isn't that I need a better system. The problem is that I was trying to operate at full capacity while carrying responsibilities that are literally impossible to carry at full capacity. So maybe you're feeling that too. Maybe you're running on fumes. Maybe you're burnt out. And maybe you're looking at your beautiful life and feeling nothing because you're just completely depleted. In this week's episode of In the EllaMents, I'm talking about what that actually means and how to make active choices about what you're going to carry instead of defaulting to carrying it all. If you're in a season where you're stretched thin, this is for you. Listen. You might need the permission to do less. Link in bio. 🎧 #burnout #motherhood #mentalhealth #selfcare #doingitall

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