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My Honest Marketing Predictions for 2026 and What Small Business Owners Should Focus On

My Honest Marketing Predictions for 2026 and What Small Business Owners Should Focus On

by alishia | Dec 30, 2025 | Uncategorized

My Honest Marketing Predictions for 2026 (And What Small Business Owners Should Focus On) 2025 was a big year for a lot of small business owners.Messy, overwhelming, clarifying, surprising, and honestly, a little exhausting. As we walk into 2026 though, I’m feeling...

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  • My Honest Marketing Predictions for 2026 and What Small Business Owners Should Focus On

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Do you actually know what you can afford to spend Do you actually know what you can afford to spend on marketing? Not "I think I can afford it." Not "I hope there's money in the account." But actually KNOW—with clarity and confidence. This is one of the first conversations I have when a business owner wants to work with me on ads. Because when you're investing $3K, $5K, even $10K/month in advertising, you need a system that shows you exactly what's available. Not just for ads. For everything. What you can pay yourself. What you owe in taxes. What's actually available to invest in growth. Early on in my business, I implemented a money management system that separates everything BEFORE I touch it. Now I know exactly what I can spend. What's already spoken for. And what I can confidently invest in growing my business. It changed everything. Next Monday's podcast episode breaks down the exact system I use. And if you're a business owner who wants to invest in marketing but you're not sure what you can actually afford, this episode will help you get that clarity. New episode drops Monday, March 9. Comment PODCAST and I'll send you the link. #smallbusinessfinances #profitfirstmethod #womeninbusiness #mompreneurlife #taxseasonprep
This isn’t another productivity hack post. A lot This isn’t another productivity hack post. A lot of boundary conversations start with tactics. Email hours. Response times. Calendar rules. But most women in business don’t struggle with boundaries because they don’t know what to do. They struggle because boundaries collide with identity. Being reliable. Being helpful. Being the one who figures it out. So instead of asking, Is this too much? We ask, How can I make this work? That’s why boundaries often break down first around availability. Late-night emails. Weekend messages. The constant mental pull to stay “on.” Not because you don’t care about your life. But because you care deeply about your work. In this week’s podcast episode and blog post, I talk about why boundaries feel so personal for so many women in business, and why protecting your time, energy, and pricing isn’t a lack of commitment. It’s leadership. If you’re building a business you want to sustain, not just survive, this conversation matters. Comment BLOG or PODCAST, and I’ll send it your way. #womeninbusiness #businessboundaries #sustainablegrowth #womenledbusiness
If you know you need to set boundaries, but still If you know you need to set boundaries, but still feel guilty enforcing them. If saying no feels personal, heavy, or risky, there’s a reason. We talk about why boundaries feel so hard for women in business, and why protecting your time, energy, and pricing isn’t a lack of commitment. It’s leadership. Comment PODCAST, and I’ll send you the episode. #womeninbusiness #businesscapacity #entrepreneurmindset #intentionalgrowth
A lot of women in business assume boundary struggl A lot of women in business assume boundary struggles mean they need more discipline. Better systems. Stricter rules. More willpower. But most of the women I talk to are already capable, thoughtful, and deeply invested in their work. They don’t struggle because they don’t know what to do. They struggle because being reliable, helpful, and available has been part of who they’ve always been. So when boundaries start to feel uncomfortable, it’s not because something is wrong. It’s because something familiar is being challenged. And that’s worth paying attention to. #womeninbusiness #businessboundaries #womenledbusiness #leadershipmindset
Valentine’s Day gets a lot of attention for romant Valentine’s Day gets a lot of attention for romantic relationships. But I think it’s also a good moment to pause and ask a quieter question. Does the business you’re building support your life or constantly pull you away from it? Does it leave room for rest, presence, and creativity or does it rely on you being “on” all the time? This isn’t about perfection. And it’s not about balance in the neat, Instagram sense. It’s about building something that respects your energy, your time, and the season you’re in. Because you’re allowed to want success and sustainability. You’re allowed to build a business that works with your life, not against it. Today, I’m feeling grateful. Grateful for a season that feels more aligned. For work that matters to me, and people I genuinely love working with. For a business that’s grown in a way that supports my life, not competing with it. I don’t take that for granted. It’s come from a lot of learning, some hard conversations, and choosing to build something intentionally instead of urgently. Today just feels like a good day to appreciate the season you’re in, wherever that might be, and to offer a little permission to want success that still leaves room for peace. Happy Valentine’s Day 🤍 #womeninbusiness #womenledbusiness #intentionalgrowth #businessandlife
There’s a point in business where “being busy” sta There’s a point in business where “being busy” starts to feel different. Not chaotic. Not out of control. Just… heavy. You’re capable. You know how to make things work. And because of that, it can be hard to tell when you’re actually at capacity versus just pushing through out of habit. This is the stage where a lot of women quietly overextend themselves. Not because they don’t know better, but because they don’t want to disappoint, fall behind, or lose momentum. In this week’s In the EllaMents podcast episode, I talk about how to recognize when you’re truly too busy to take on more work and why that awareness matters more than productivity tips or better time management. If you’ve been wondering whether your plate is full… or just uncomfortable to look at, this episode is for you. Comment PODCAST, and I’ll send you the link 🤍 #womeninbusiness #businesscapacity #entrepreneurlife #businessclarity

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