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Do I Need to Invest in Marketing If Word of Mouth Is Already Working?

Do I Need to Invest in Marketing If Word of Mouth Is Already Working?

by alishia | Jul 14, 2026 | Uncategorized

Do I Need to Invest in Marketing If Word of Mouth Is Already Working? Do I need to invest in marketing if my business is already doing well through referrals? It is one of the most common questions small business owners ask, and it deserves an honest answer rather...
Building a Business Community: Why Collaboration Beats Going It Alone

Building a Business Community: Why Collaboration Beats Going It Alone

by alishia | Jun 30, 2026 | Uncategorized

Building a Business Community: Why Collaboration Beats Going It Alone Building a business community is one of the parts of entrepreneurship that nobody really talks about, and one of the things that makes the biggest difference once you actually do it. Nobody warns...
Business Pivot and Rebranding Strategy: What One Videographer’s Story Can Teach Us About Knowing When to Change

Business Pivot and Rebranding Strategy: What One Videographer’s Story Can Teach Us About Knowing When to Change

by alishia | Apr 7, 2026 | Uncategorized

Business Pivot and Rebranding Strategy: What One Videographer’s Story Can Teach Us About Knowing When to Change Sometimes, a business pivot and rebranding strategy starts with a single moment of clarity. For Sierra Miller, founder of Caravan Content, that moment...
How to Stop Hustling in Business: My 3 Year Journey

How to Stop Hustling in Business: My 3 Year Journey

by alishia | Dec 2, 2025 | Uncategorized

How I’m Learning How to Stop Hustling in Business: Reflections From My 3-Year Journey as a Mompreneur December always makes me a little sentimental. Maybe it is the slower mornings, the Christmas lights, or the way everything seems to exhale a little after...

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  • How to Prepare for Meta Ads Before You Spend a Single Dollar
  • Do I Need to Invest in Marketing If Word of Mouth Is Already Working?
  • Building a Business Community: Why Collaboration Beats Going It Alone
  • Running Ads on a Small Budget: What $10 a Day Actually Gets You
  • Managing Business in Summer with Kids

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Are you trying to scale? Build your email list? Ge Are you trying to scale? Build your email list? Get more qualified leads? Grow sustainably without burning out? That's where we connect. I'm opening two spots for new clients in August. If you've been on the fence wondering if this is right for your business, here's your sign to reach out. Send me a DM to start the conversation. 🤍 #adsmanagement #marketingservices #hireme #smallbusiness #clientsearch
Your business is doing great through word of mouth Your business is doing great through word of mouth. Your happy clients are referring you. You're booked. You're profitable. So why does this question keep nagging you: Am I leaving money on the table? Here's my honest truth: Word of mouth is incredible. It's actually your best source of business. But it's also limited. Your network can only reach so many people. The people outside that circle? The ones who would love what you do but don't know you exist? They're the growth potential you're leaving untouched. But here's where people get confused: just because you COULD grow doesn't necessarily mean you SHOULD. Maybe you're already at capacity. Maybe you don't want to scale. Maybe you're exactly where you want to be financially, and you're happy there. That's totally valid. But I will say this: if you're not investing in marketing, you're capping your growth potential. And that's fine, as long as you're choosing it intentionally, not just defaulting to it because you don't know where to start or you're scared it won't work. In this week's episode of In The EllaMents, I'm asking the hard questions: Are you on track to hit your growth goals? Do you actually have the capacity to handle more business? What would it look like if the right people found you? And most importantly: are you making this decision on purpose? Not because you think you're supposed to. Not because your competitor is growing faster. Because you actually know your data and you have a clear picture of where you want to go. Listen, if you've been wondering whether you're leaving money on the table or if you're exactly where you need to be. Link in bio. 🎧 #wordofmouth #businessgrowth #marketing #intentionalbusiness #entrepreneurmindset
Moral of the story... You have to be a little craz Moral of the story... You have to be a little crazy to start a business. Good thing I'm a little crazy. 🤪✌🏻 If you've done bold, messy, unhinged things to build your business, you're not alone. And honestly? That's probably what got you here. So tell me what is the craziest thing you've done to get your business off the ground? Drop it in the comments. #entrepreneurjourney #startuplife #buildingyourbusiness #entrepreneurmindset #messybutworking
We’ve been told there’s not enough space for all o We’ve been told there’s not enough space for all of us… That if she’s winning, you’re losing. That other women in your industry are competition. And so we compete. We isolate. We see each other has threats instead of allies. But what if that’s a lie? Here’s what changed for me: I stopped seeing other entrepreneurs as competition and started seeing them as potential collaborators. I built friendships with women who could have been my competitors. Real friendships. And it didn’t hurt my business. It grew it. But more importantly, it saved me from the loneliness that comes with entrepreneurship. There IS space for all of us. 🤍 Your success doesn’t diminish mine. My wins don’t take away from yours. So stop competing. Start collaborating. And build community. This is exactly what I talked about in this week’s episode of In The EllaMents. Give it a listen is you’re tired of doing this alone. Link in bio. 🎧 #womensupportingwomen #girlboss #entrepreneurcommunity
Nobody warns you about this part of entrepreneursh Nobody warns you about this part of entrepreneurship. The isolation. You hit your revenue goals. Your business is growing. You should feel amazing. Right? But you're sitting there feeling so alone. Making big decisions by yourself. Celebrating wins with no one to share them with. And that doubt that hits at 2 am when it's just you and your thoughts. 🫠 This feeling? It doesn't just go away when you become successful. It's part of this journey. But what if there was a different way? I spent so long seeing other entrepreneurs as competition. Like if they were winning, somehow I was losing. It kept me isolated, and honestly? Made the loneliness worse. Then something shifted. I started collaborating instead. Building actual friendships with people I could have seen as competitors. And it changed everything for me, not just in business, but as a person. In the latest episode of In the EllaMents, I'm sharing those real stories and what I learned about doing this differently. If you've been feeling alone in this entrepreneurial journey, this episode is for you. 🤍 Link in bio. 🎧 #entrepreneurship #entrepreneurmindset #buildingcommunity #mentalhealth #businessowner
Here’s what I know: Most business owners aren’t ru Here’s what I know: Most business owners aren’t running ads because you think you can’t afford them. So you’re waiting for that magic moment when you have “enough” money. And I get it. Money is tight. But what if the real question isn’t whether you can afford ads… but whether you’re actually ready for them? Because small budgets CAN work. The problem is most people either don’t know what to do with them, or they’re not ready yet. In the latest episode of In The EllaMents I’m breaking down what’s actually possible with different budgets and how to know if you’re ready to start. Listen at the link in bio. 🎧 #paidads #smallbusiness #adsmanagement #digitalmarketing #entrepreneurship

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